idea to offer kick-start

Move from idea to action in no time with this template and short guide.

Ensure your ideas will deliver impact AND income with a repeatable framework to make sure your offers meet your customers’ needs every time.
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Idea to Offer Kick-Start Guide

Why I created this kit… 

During my corporate days in in the tech + media industries, one of my key responsibilities was ensuring teams created digital products and experiences that delighted customers as well as grew revenue for the business.  

So many businesses miss opportunities to create incredible offers because they get so excited about an idea that they just run with it without pausing to ask themselves why they’re making the decisions that they are.

As someone who loves crafting new offer ideas, I wanted to make sure I didn’t accidentally skip any key elements that go into creating high quality offers. So, I created this Idea to Offer template for myself originally, to capture new ideas and ensure they’d be impactful for my customers as well as strateigcally aligned to my business goals.

When I introduced it to my 1-2-1 clients as part of mapping out their offer eco-systems, they found the template a simple and helpful way to hone their offers ideas. With a couple of tweaks I was able to turn it into this kit so that more business owners can create incredible offers.

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this kit will help you:

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Develop the concept

Work out the value within your idea for your business and for your desired customers.
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Outline Your Delivery

Design the key steps in delivery that create a winning customer experience and deliver your customers results.
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Create Offers Summaries

You can also use the template to create simple cheat-sheet-style summaries of your existing offers for easy reference.

Hi, I’m Laila!

I’m Laila, a Business Growth Strategist. I love tea, polka-dots and helping people grow a business that feels good, fills their bank account and fuels positive change in the world.

I spent over a decade working in the corporate world where I specialised in audience research, digital products and strategy. Wanting a greater sense of purpose in my work, I decided to start my own company helping small businesses who want to do good in the world and now I fuse my passion for social justice with my business expertise to create a unique and powerful approach to ‘good’ business. 

 

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As a creative, I have a tendency to make strategic things more complicated than they need to be. Laila’s templates and training have been a lifesaver as I structure my business to scale. They help me keep all the pieces in one place, but give me room to expand and include important details like my framework and goals – no more ‘shiny object syndrome’ for my offers!

Rachel Tindall

Writing Coach + Content Writer, Capturing Your Confidence

Buy idea to offer kick-start

Complete checkout below to get immediate access to:

• 1-page version of Idea to Offer template

• 2-page version of Idea to Offer template

• Simple document guide for how to use template

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