Haven’t you heard? YOU are your most powerful asset.

Ever taken on too much, become overwhelmed, cried into your tea, and then miraculously pulled it out of the bag? That was my life in corporate, especially because I had to work extra hard to be taken seriously in a male-dominated industry.

I suppressed my quirky self and drank beer to be “one of the lads” even though I’m actually an empath and highly sensitive person (who still got some serious shit done). This wasn’t healthy or sustainable, and eventually, I stopped trying to fit into an existing space and decided to create my own. One with more Laila flavour 😉

Buy the house, check. Book the fancy wedding, check. Get made redundant… check. Oh shit. Even though this was a curveball, I had an inner knowing this would be good for me. I’d recently been on holiday and it was BLISS not constantly checking my work phone and experiencing being rather than just doing.

I knew I had the brain for strategy, I knew I wanted to build more of these peaceful feelings into my life, and I knew I wanted to make the world a better place for women. So my business idea was born.

I was in Portugal at a big event to launch said business. Everything was ready, I had my business cards in my hand, and then I got a call to say my brother was critically ill. I flew home to be with him, and sadly he died a few days later. Having the freedom to be there to say goodbye is something I will always be grateful for.

From personal loss to global pandemics, life happens, and I’m here to help you build your business in a way that doesn’t make life harder than it already is. This is about choice and flexibility, not about everything being a bed of roses. If it doesn’t feel easy, that doesn’t mean you’re failing or that it’s not going to work.

I remember saying to myself: I don’t want to wait until my business is successful to start a family. Having my daughter before I had “all my ducks in row” felt like a risk, but I chose to listen to my heart over my head. After all, you and I are here to get what we want, not just what we’re willing to settle for.

When you have people you really care about, you want to be the best version of yourself for them. For me, becoming a mother meant I had a responsibility to take the best care of myself first. The same goes for you and your business if you want it to be sustainable.

I’m a strategic consultant through and through and my superpower is quickly working out which business + marketing pieces you need and in which order to create a seamless and delightful end-to-end experience that turns your perfect strangers into loved-up customers.

That being said, I knew I wanted to support women on an even deeper and more transformational level alongside that, which is why I became qualified as a coach. That means you get the best of both worlds when you partner with me. The practical strategy to build a better business and the personal support to live a better life.

6. Discovering this shocking statistic — and my personal mission

Men own 50% more of the world’s wealth than women, and the 22 richest men have more wealth than all the women in Africa. WTAF. As a woman, creating your own wealth (for whatever reason) is the most empowering and liberating gift you can give yourself — and the wider world.

This is my mission. To show you (and every other woman) that you are an asset and you can take back control of your economic fate by growing your business in your own way. This is how the choices you have open up and the equality gap closes.

I want every woman to know that her possibilities are endless. You don’t have to change who you are to have everything you want. (Yes, that means you can make millions and still not have had time to brush your hair).