How To Kickstart Your Social Media

I’ll be really honest and say when it comes to social media for my business, it isn’t one of my strongest points. However, it is one I’m hoping to really work on and master once I’m fully back from my maternity leave.

So while I was trying to figure out “how to kickstart your social media” I thought it would be a good conversation to have here on the blog, so I can share my plans and the helpful tips I’ve found and you can share yours in the comments below!

As I don’t think I can be the only one who sometimes finds social media a bit of a struggle!

What’s your purpose?

I think one of the most important things for me is knowing what the purpose is behind my social media strategy.

Businesses use it for all different reasons and I know if I want to be successful with my social media strategy that I have to have a purpose behind what I do.

Which is why for me my purpose is to grow my brand and connect with my target audience. The ones who are most likely to connect and engage with my business.

For others, their purpose could be to increase sales, to grow an email offer, promote their events. There are so many reasons you can use social media for your business. But I think when it comes down to it our aim is to serve our audience, to offer them value.

When you have been planning out your own social media campaign, have you thought about what your purpose for it is?

I think we can get bogged down in comparison when it comes to social media, or at least negative comparison. However, there are some companies out there who are amazing at using social media to build their brand and really connecting with their audience.

Other brands use humour in their social media to really encourage people to engage with their products and services, one of the best at this is innocent smoothies.

Their Instagram is humorous, light-hearted and fun. Their friendly tone resonates with their customers and they focus on the content of the posts rather than just selling their products. They also regularly reply and interact with their customers on their page.

One Pound Meals by Miguel Barclay, the chef is another who mastered Instagram which resulted in loyal followers, more press and a book deal. Of course, it helps that his meals are affordable and his recipes make you feel like you could do what he does.

His happy go lucky, cheeky chappy persona really connected with people and his brand filled a much-needed niche and it got its start right there on his Instagram page.

The last example I want to touch on, is Marie Forleo who expertly used YouTube to help grow her empire, her videos have helped her grow her business, get a book deal and reach millions with her message.

More than that though, her videos are all about delivering something to her target audience. Her purpose is clear each video is all about helping someone with a problem.

So what tips have I got planned to help me master social media in 2020?

3 Top Social Media Tips

Conversation not broadcast:

Not only will this encourage more engagement with your posts but you’ll also learn more about your audience, double win!

So when planning out your social media content make sure you are offering your audience the chance to join the conversation.

Choose the tone that works best for your audience, humourous, friendly, encouraging.

Know your platform:

For example, YouTube is great for short instruction-based information and how-to content that people are actively searching for – does that fit your business?

Instagram is great for product or personality-based businesses where imagery can be powerful in creating the right tone for your brand.
Just remember to post a variety images not just endless pictures of your products.

Twitter is great for short messages and conversation and Facebook still is a great place for storytelling and opening up the chat.

You will be able to tell which platform best suits by the engagement you get and of course the one you feel most comfortable using.

Add value:

Think about what your audience most want to know or see. Make sure that whatever you’re posting has an impact whether that’s information, recommendations, or just positive vibes.

Social media is a busy and noisy place, your post has to be worth someone pausing for.

These are the key points I’m going to use going forward to help me with my social media strategy.

What tips are key for you when it comes to social media? Have you mastered it already? Or like me is it something you are looking to improve on?

Share your social media journey in the comments below and I would love it if you could give this post a share for me, to help spread the conversation further.